Published on August 9th, 20130
Safe Travels, Krystle!
This article has been republished from the Summer 2013 issue of Communiqué.
Please note that this article was originally published when Speech-Language and Audiology Canada (SAC) was called the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA).
Our esteemed Director of Communications and Public Affairs, Krystle van Hoof, has moved to Bamako, Mali. Yes, you read that correctly: Krystle moved to Africa.
While we are sad to see her go, we take comfort in the fact that Krystle will continue working with CASLPA on contract from abroad. Krystle’s commitment to our branding project and the development of our new website is unwavering. Though she is living far away; with all the technology we have at our fingertips these days, staying connected and working together will be a snap.
You may be wondering, “Why Africa?” to which Krystle would respond, “Why not?!” Krystle’s courageous and adventurous spirit defines her attitude towards life and work.
Since joining CASLPA in November 2011, Krystle brought a unique and energetic approach to the way our association communicates. Instead of following the status quo, Krystle continually asked “Why do we do it this way?” and “Can we do it better?” She loved to think outside the box and her enthusiasm rubbed-off on all her colleagues — especially her team — whom she continually encouraged to be more reflective and creative.
It’s not surprising that her philosophy of creative critical thinking led to big changes and great successes for CASLPA, including winning the Canadian Society of Association Executives’ 2012 Communications Award of Excellence for Best Electronic Publication for Communiqué.
The entire CASLPA board and staff are incredibly grateful for the tireless dedication, professionalism and creativity that Krystle has brought to her position.